W&H | Dental products for dentistry

How do you set new standards in the dental industry? How do you foster a culture of innovation within a company? And how do you stay ahead of time? Dipl. Ing. Peter Malata shares his insights in this exclusive interview. Just before IDS 2025, we take a closer look at the latest developments at W&H. Since 1996, Peter Malata has led the medical technology company, which today has around 1,300 employees, three production sites, and 18 sales subsidiaries – exporting to 130 countries worldwide.

The concept of using rotary instruments to cut hard materials dates back at least 6,000 years. Ancient humans were using hand-held lithic burs to cut through shells, bones and teeth employing a method involving low-speed rotation with high torque. Modern dental handpieces have significantly advanced this principle, enabling precise cuts into much harder materials such as dental ceramics.

The oral and maxillofacial surgery referral practice FINE MKG in Heiligenhaus (City in North Rhine-Westphalia) was opened in August 2023. Two vacant office spaces formed the spatial basis. Spacious and light-flooded treatment rooms with an operating area have been created on a total of 700 square meters – and W&H products can be found in every room. And for good reasons.