Czech Republic
International Women's Day, 2024: W&H takes a stand against discrimination
To celebrate International Women's Day, W&H is encouraging people on social media to take a reflective approach to jokes and humour. With the hashtag #discriminationisnotfunny, the medical technology company wants to raise awareness of jokes that affect marginalised groups. After all, women are often the target of insulting humour – even in everyday work.
Jokes at the expense of colleagues – a no-go at W&H. It doesn’t matter whether it's commenting about gender, women’s appearance, their interests or – the classic – blonde jokes. At the international medical technology company, humour is when everyone laughs.
People have Priority
The clear message behind the W&H campaign: language shapes the way we think and act. "Humour is a central part of our corporate culture. At the same time, we know how important it is to handle responsibly," emphasises Daniela Malata.
People have Priority – that is the medical technology company's slogan. This guiding principle sums up the company's initiative well. Discrimination has no place at W&H, regardless of whether it is based on gender, skin colour or religion. On the contrary: "In the W&H Group, we value an open and respectful cooperation".
Female empowerment
"We have the clear goal of not allowing any stagnation within the company, but rather of driving forward progress in terms of equality and inclusion," says Daniela Malata. The medical technology company is committed to STEM education for girls and women, thereby helping to diversify their training paths and career choices. W&H is also well above average when it comes to women in leadership positions. According to the Frauen.Management.Report 2023, the proportion of women in management at the 200 companies with the highest turnover in Austria is only 10.5%. In the W&H Group Management, however, there is gender equality. "We want to encourage women to go their own way. We are firmly convinced that increased self-confidence and visible successes of women have a lasting positive impact on future generations," underlines Ulla Muster.
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